Strategic Planning

MPI's services include the following areas of business strategy:

  • Strategic Planning Analysis
  • Start-ups; planning investor development & launch
  • Repositioning of brands/imprints
  • Line Extensions
  • New Market analysis and development
  • Organizational Structural Review
  • Market Research
  • Operations & Fulfillment

Some of our past strategic planning initiatives include:

  • Working with a major museum publications department to analyze all facets of its personnel and publishing/retail program.  MPI's recommendations led to a restructuring of several departments.

  • Consulting with an e-learning startup associated with several prestigious universities and other scholarly institutions, to define a strategy for textbook fulfillment and facilitate discussions with potential fulfillment services.

  • Developing a publishing program for a large non-profit association that included trade and academic books, book clubs, newsletters and stand-alone magazines, and negotiating with prospective publishing partners.
  • Analyzing digital opportunities for a media consortium that wished to increase its visibility and sales opportunities.

 

 

© 2008 Market Partners International