Market Partners International




		MARKET PARTNERS INTERNATIONAL INC. (MPI) is a consulting firm that caters to the rapidly changing needs of traditional and online book publishing. Its principals have over 50 years of industry experience in strategic planning, market research, content development, multi-channel marketing, sales and fulfillment, operations and executive search. Recent large-scale projects focus on incorporating new media into the traditional publishing model. Established in 1990, the firm also issues Publishing Trends, a monthly newsletter read by senior publishing professionals in 30 countries around the world. Laura Hazard Owen is the Editorial Manager. Recent large-scale projects include: Assisting in the launch a new venture that incorporates multimedia platforms into the traditional publishing model Presenting strategies to optimize the hyperlocal web presence of book and magazine publishers’ associations Performing intensive market research to assess a nonprofit association's publishing and distribution options Over the span of almost two decades, MPI has been retained by all of the largest US trade book publishers, the most successful online retailer, three of the largest US magazine publishing companies, the largest printer in North America, the licensors of the five most visible children’s characters, and by more than a dozen international clients in six countries. Its principles speak at industry forums and are routinely quoted in The Wall Street Journal, The New York Times, Business Week and Publishers Weekly.